Strategies on the Internet to discredit generic drugs

Although there is widespread consensus among the scientific community that the composition of generic drugs is identical to that of brand name drugs, this is not the case among the public. In a four-year study of over 3,000 opinions on Spanish web pages, researchers have identified communication strategies aimed at creating risk perceptions about generic drugs, which may influence the low usage of these drugs.
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Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/42IKs2H3Dwc/140306103927.htm

    

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