November 28, 2016 – Maison Mumm announced today the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO of the number one champagne house in France, Maison Mumm.
In the video, entitled “Usain Bolt, New Mumm CEO,” the Mumm bottle is dramatically lit atop a pedestal. Mr. Bolt comes into the screen and takes the bottle. He then does the unexpected: he sabers it with one of his gold medals.
In his new role, Mr. Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm. His long-term goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the U.S.