Nashville, Tennessee… March 10, 2014…Hot off of her appearance at Country Radio Seminar (CRS) in Nashville, Country music’s hottest new star, Carissa Leigh has released her latest single “Bad Boy.” The song will strike a chord with women everywhere who have always thought they needed a good man but it’s the bad boys who can’t stop pulling at their heart. From the really great “bad” lyrics to the overwhelming sound of one of Country music’s greatest new voices, “Bad Boy” has already been supported by radio across the country.The upcoming music video was directed by Kristin Barlowe (Luke Bryan, Thomas Rhett, Martina McBride) and will have its own debut on VEVO. Leigh has been featured on country music blogs and is quickly becoming the darling of the media and a summer tour isn’t far behind.
As part of the overall campaign for “Bad Boy,” fans have the opportunity to engage in a new social media campaign called the “Ultimate Bad Boy.” Leigh’s fans can download their own “bad boy” mug shot at http://www.urturn.com/carissaleigh/Make-your-own-BadBoy-Mugshot and post it to social media. The #UltimateBadBoy initiative has already garnered hundreds of downloads and is quickly becoming one of the Leigh’s most successful marketing campaigns.
“When we first started working on the new single we were all talking about what women want and a couple writers told me that a woman always wants a good man and I told them that was not right. It was really the bad boy that women often look for and from there it just all came together really quickly,” said Carissa. “For the music video we concentrated on showing the men off instead of the women and I think you will find it just really fun. I am really excited about how many fans have already told me how much they love “Bad Boy.”
An exclusive “Behind the Scenes – Behind the Song Bad Boy” music video can be viewed by media here: http://vimeo.com/86875209.
Since stepping onto the country music scene and her move to Music City USA, Nashville, Tennessee, Carissa has worked with established producers/writers Brian White (Rascall Flatts, Trace Adkins) and Clay Mills (Darius Rucker). She draws her inspiration from her life as a single mother and her experience growing up in Calgary, Canada. She is trained in professional dance and has also shown her creative side with her skills as a professional photographer with placement in such popular magazines as Cosmopolitan and Glamour. Her musical influences remain as Shania Twain, Keith Urban, Dolly Parton, Gary Allen and Faith Hill.
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