Summerfest To Thank Festival-Fans In Attendance On Opening Day With Grounds-Wide, Quarter Million Dollar Ticket Giveaway On June 26

MILWAUKEE (June, 2013) – Milwaukee World Festival, Inc. is taking the Opening Day of Summerfest to a new level, as fest-fans in attendance on Wednesday, June 26 at 5:30 pm will have their chance to kick-off the start of “The World’s Largest Music Festival” in a unique and rewarding way.

At 5:30 pm on Opening Day, Summerfest Grounds Crew and Security Staff stationed throughout Henry Maier Festival Park will thank patrons by actively taking part in distributing 25,000 FREE Weekday Admission tickets ($10 value/ticket) to patrons on the Summerfest Grounds who approach them, smile and deliver the phrase … “Smile On.” Anyone who approaches the participating employees and shows their Summerfest spirit by exclaiming “Smile On!” will receive one (1) Weekday Admission ticket while supplies last.

To signify the start of the quarter million dollar ticket giveaway at 5:30 pm, horns will sound, fireworks will fly and a recorded message will play over the PA system, officially kicking-off the 2013 edition of Summerfest and starting the “Opening Day SMILE ON Ticket Giveaway.” At this time, designated Summerfest employees who have Weekday Admission tickets will each hold up a FEST FLAG to alert patrons they have tickets to distribute, at which point patrons may seek them out and deliver the phrase that pays. Patrons must approach Summerfest employees who are holding a FEST FLAG; employees without flags will have already distributed their allotment of FREE Weekday Admission tickets.

“Both Summerfest employees and patrons look forward to start of the Big Gig each summer and this massive on-site giveaway helps share and celebrate the moment between the two in a fun and rewarding way,” said John Boler, Chief Marketing Officer of Milwaukee World Festival, Inc. “We’re saying thank you with a quarter million dollars in free weekday admissions to the fest-fans who love and support the event; directly from the dedicated people who work hard each year to help keep the event clean, safe and enjoyable.”

The fun doesn’t stop there, the Summerfest Grounds will be rockin’ all day long with great music, new daytime activities, the Big Bang Fireworks show presented by Menards and WISN-TV and much more!

The popular admission promotion, Johnson Controls Stomp Out Hunger Day with FOX 6 will allow all patrons arriving between Noon – 3:00 pm who donate three (3) non-perishable food items to receive one (1) FREE Weekday Admission ticket! Donations will be accepted at the Mid Gate Promotions Booth as well as the North Gate. All donations to benefit Hunger Task Force.
Summerfest Skydive Shows with Skydive Milwaukee happening 26 – 28, July 2 and July 5 at 2:30 pm.
Summerfest Parade happening 26 – 28, July 2 and July 5 at 3:00 pm.
New for 2013, Summerfest Spirit Day runs from 4:00 – 6:00 pm. All patrons arriving between that time wearing their favorite Summerfest gear (t-shirt, hat, etc.) will receive one (1) FREE Weekday Admission ticket for future use when they check in at the #SFLive Lounge and a discount coupon to use at the Summerfest Store to purchase 2013 Summerfest gear.
Opening Day headliners include Gavin DeGraw with special guest Nikhil Korula Band, Kip Moore, Yeah Yeah Yeahs, The Spinners, Robert Delong, Diplo, Court Yard Hounds, Grouplove and twenty one pilots.
Famed Wisconsin rockers, Violent Femmes have not played together in six years but will make select appearances together this summer including their stop at Summerfest. They will headline the Marcus Amphitheater with The Avett Brothers with special guests Edward Sharpe and the Magnetic Zeros and Ivan and Aloysha at 7:00 pm. Tickets for the show are still available and can be purchased at the Summerfest Box Office, Ticketmaster Ticket Centers, Walmart stores, online at Ticketmaster.com and by phone at 1.800.745.3000 (live Ticketmaster Agent) or 1.866.448.7849 (“Ticketmaster Express” automated phone line).
The festivities will cap off when fans set their eyes on the sky for Summerfest’s Big Bang Fireworks Show presented by Menards and WISN-TV at 9:30 pm. Produced by Bartolotta Fireworks.

Summerfest 2013 will take place June 26 – 30 and July 2 – 7, from Noon until Midnight and will be closed Monday, July 1. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.

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