Michigan’s Final Hotel Data for 2012

Michigan’s final hotel data for 2012 is in, and it is the best we have seen in the past eight years, since we started getting this information from Smith Travel Research in 2004.  The statewide hotel occupancy rate for 2012 was 56.8%, up from 55.3% in 2011.  The average daily rate (ADR) for 2012 was $83.44, up from $80.47 in 2011.  And revenue per available hotel room (RevPAR) was $47.42, up from $44.52 in 2011.  All three measures are at their highest levels since 2004, and the health of the hotel industry is a good barometer for the broader Michigan tourism industry.

Complete 2012 Michigan tourism data and analysis, as well as projections for 2013, are on the agenda for the Pure Michigan Governor’s Conference on Tourism April 14-16 at the Detroit Marriott at the Renaissance Center.   Register today to save with the early bird registration rate of $299.   For complete conference information and to register today, go to milodging.org/conference.

Thanks to Mike Busley, co-owner of Grand Traverse Pie Company and a member of the Michigan Travel Commission, for presenting his pies, Traverse City and Michigan to the country this morning on a National Pie Day segment on the Fox & Friends national morning TV show.  The on-camera visuals included a huge pie labeled Pure Michigan!

Speaking of the Michigan Travel Commission, the commission meets next on Friday, February 15, 8:00 to 11:00 a.m., at the Bavarian Inn, Frankenmuth.  Tourism industry attendance and participation at Travel Commission meetings is encouraged always.

Finally, Pure Michigan and MLive Media Group are partnering again in 2013 to offer Michigan destinations the opportunity to reach more than two million print and online readers with the Pure Michigan Summer Travel Guide. Publishing on May 19, 2013, the Summer Travel Guide will be part of Parade magazine across MLive’s 8 Michigan newspapers and publish as free-standing insert in Detroit, Fort Wayne, and Chicago. The guide also will be available online at www.mlive.com for full navigation of the articles and advertising through the summer season. To participate in the 2013 Pure Michigan Summer Travel Guide as an advertiser, please contact your MLive account executive or Tanya Fair at (616) 307-8398 or tfair@mlive.com by February 22. Click on the following link for more information: Pure Michigan Summer Travel Guide Information.

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