MONTVALE, N.J. – Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, announced earlier today that Mercedes-Benz will enter into a new worldwide partnership with the Masters, beginning at the 2014 Tournament. Having been an International Partner of the Masters since 2008, Mercedes-Benz will now become a Global Sponsor, joining AT&T and IBM.
“The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events,” said Stephen Cannon, President and CEO of Mercedes-Benz USA. “Mercedes-Benz has a long-standing history with golf and to be associated as a Global Sponsor of the Masters strengthens our existing ties with one of the world’s most popular and widely played sports.”
Mercedes-Benz supports golf globally with a portfolio of major tournaments and grassroots initiatives. The Company recently marked a twenty-year milestone in the United States for its involvement in the sport, which has reached an unprecedented level.
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