News From Travel Michigan Vice President George Zimmermann

The 2014 Pure Michigan Governor’s Conference on Tourism is less than a month away, so register today. You won’t want to miss the outstanding line up of keynote speakers, including Governor Snyder and Chris Thompson, the president and CEO of Brand USA. The 1,000 attendees expected will come away with comprehensive 2013 data and results for both the Pure Michigan campaign and the broader Michigan tourism industry, as well as plans and projections for 2014 and beyond.

The 2012 -2017 Michigan Tourism Strategic Plan will be front and center at the conference, with members of the Michigan Travel Commission and the plan’s Industry Advisory Council presenting the progress to date and the agenda for 2014. Breakout sessions will provide actionable information on everything from marketing to overseas visitors and maximizing Google Analytics, to city-wide hospitality training and promoting Michigan trails and other outdoor assets.

Just as important as a strong program, the networking opportunities at the conference are extraordinary. This is the Michigan tourism industry’s most important annual event, and participants always rate the networking with industry leaders, peers and colleagues as a top benefit of attending.

The conference is March 9-11 at the Grand Traverse Resort and Spa, Traverse City.  For complete details and to register now, click here.

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Categories: Travel & Vacations

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