With fall colors on the horizon, we launched this year’s fall advertising campaign in regional and in-state markets this week. The television and radio ads, including Deep Breath, Nature’s Greatest Show and Catch Up, will air through October 1. You will also start seeing our fall billboards – featuring Bond Falls, Sugarloaf Mountain and Ludington – up along highways in Michigan and in regional markets. We have 14 partners on board for this year’s fall campaign.
I also want to remind folks that the official Pure Michigan Fall Travel Guide is available now. This is a terrific resource highlighting the wide range of fall travel activities available across the state this time of year. To order a single copy of the fall guide, click here. If you would like to get guides by the box to distribute to the public, please contact Amanda Munson at 517-373-0671 or email@example.com. The guide is also available in a digital version on michigan.org.
Finally, Michigan Cares for Tourism is looking for volunteers to help implement their first historic site clean-up event October 6-7 at the Mill Lake Outdoor Center in Chelsea’s Waterloo Recreation Area. Visit www.michigancaresfortourism.org for event information or to register. Michigan Cares for Tourism was the winner of the Jump Start competition at this year’s Pure Michigan Governor’s Conference on Tourism, and this is a terrific opportunity to share your time, talent and resources to give back and enhance the travel experience here in Michigan.
Safe travels always,
For more information, contact George Zimmermann at (517) 335-1862.
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