News From Travel Michigan Vice President George Zimmermann

Michigan’s tourism industry continues to prosper, according to the most recent hotel data from Smith Travel Research. Through October, Michigan’s year-to-date hotel occupancy is 59.3%, up 1.1% from the same period last year. The average daily rate (ADR) at Michigan hotels for that same period is $88.06, up 4.5% compared to 2012. And revenue per available hotel room (RevPAR) through October is $52.19, up 5.6% from the same period in 2012.

Our tourism industry is heavily dependent on the state’s natural, cultural and heritage resources. The Resources & Environment implementation committee of the 2012-2017 Michigan Tourism Strategic Plan (MTSP) is therefore eager to identify the key issues facing and most significant threats to the integrity of these resources, and to raise awareness of and support for these issues. Please help the committee prioritize its first year activities by completing this very short survey.

I also wanted to remind you of two LinkedIn groups that have recently been established as a result of the MTSP implementation process. The “MI Tourism Collaboration, Cooperation and Partnerships Toolbox” is designed to facilitate the development of new, innovative and non-traditional collaboration, cooperation and partnerships that will increase and improve tourism activity throughout the state. Please use this site to share best practices and resources, to seek and offer assistance with current and proposed projects, and to otherwise benefit the tourism industry. The “Michigan Forum on International Tourism” is dedicated to increasing the Michigan tourism industry’s understanding of the international market, and to improving the industry’s ability to provide superior experiences to the state’s growing number of international guests. It provides a venue for tourism industry members to share news about and seek resources regarding the international promotion and marketing of Michigan, and to discuss how to best provide for the varying needs of our international visitors. Visit the ‘groups’ page on LinkedIn to find and request to join either of these new industry resources.

Safe travels during this holiday season. Happy Thanksgiving!

For more information, contact George Zimmermann at (517) 335-1862.

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Categories: Travel & Vacations

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