High-Security Closure for Festival Market Helps Event Promoters Protect Revenue by Preventing Wristband Transfer
Valencia, CA (Aug. 6, 2013) PDC, the global leader of innovative identification solutions, has announced today the release of its new, patent-pending SecurLock™ wristband closure, successfully launched at one of southern California’s largest annual music festivals. SecurLock™, developed by and sold exclusively through PDC, is a one-way sliding closure with a dual-thread design and gripping teeth, that if twisted, engages the woven wristband fabric to prevent transferring among patrons.
PDC provided more than 350,000 RFID-enabled wristbands, featuring the SecurLock™ closure, at a major So Cal 2013 music festival. More than 25 types of PDC’s Smart® Woven RFID Wristbands were used to grant access to certain areas for different tiers of attendees including general admission, VIP, staff, artists, production, and more. The wristbands were also used for social media integration, allowing fans to “check-in” on Facebook at their favorite stage throughout the duration of the event.
“PDC has been delighted to design the high-security wristbands for such a well-acclaimed music event,” said Robin Barber, vice president of leisure and entertainment for PDC. “SecurLock™ is an aggressive, tamper-proof closure that helped this massive festival be another success story for PDC’s RFID Solutions Group.”
Since its launch in 2001, PDC’s Smart Band® RFID Wristband System has been used by leading music festivals and venues to deliver unique and convenient applications that help redefine the guest experience, while reaping bottom line benefits to the festivals that use them. Applications include: cashless point-of-sale; cashless arcade and vending; social media integration; keyless hotel and locker access; electronic access control; photo management systems; and customer loyalty programs. Additional PDC RFID Solutions include PDC Smart® Cards, Key Fobs, Badges, Lanyards, and Parking Passes
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