News From Travel Michigan Vice President George Zimmermann

Steady progress continues for Michigan’s tourism industry, according to reports by Smith Travel Research. Through June, the state’s hotel occupancy rate was 54.2%, up 1.9% over the same period in 2012. The average daily rate (ADR) at Michigan hotels was $84.50 for the first half of 2013, up 4.7% over 2012. And revenue per available hotel room (RevPAR) was $45.83, an increase of 6.8% over January to June 2012.

These hotel metrics are an excellent barometer for what’s happening in the broader tourism industry statewide, and they have been on the upswing for more than two years. In 2012, visitors spent $18.064 billion in Michigan. Of that, $4.736 billion was spent on business travel and $13.328 billion was spent on leisure trips, the highest spending on leisure travel in Michigan’s history.

Safe travels, always.
George

For more information, contact George Zimmermann at (517) 335-1862

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