Ummmm….. Really? 12/18/2008

If you’re trying to find the perfect gift for the man in your life who loves fast food and also likes to smell good, your search is over. Burger King has announced this week the launch of Flame, a new men’s’ cologne that smells like — char-broiled meat.

In announcing the scent, the fast food company said, quote, “The Whopper sandwich is America’s favorite burger. Flame by BK captures that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

The company is selling the cologne for $3.99 online at firemeetsdesire.com. The website features images of roses and waterfalls accompanied by seductive music and photos of a scantily-clad Burger King mascot, the King, lying on a bearskin rug.

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