A new year means year-end data starts becoming available, and the first data in is very positive. I am pleased to report that, according to Hitwise, an independent web tracking and research firm, michigan.org was once again the most popular state tourism web site of the 50 states. We had more than 6 million web visits to michigan.org in 2013, and 6.12% of all of the web traffic to the 50 state tourism websites came to michigan.org, with Virginia, Florida, Arkansas and Hawaii rounding out the top five. Web traffic at michigan.org in 2013 was up 2.3% over 2012. This is the seventh year in a row that michigan.org has been the most popular state tourism web site.
Michigan’s hotel industry continues to set records, based on the most recent results from Smith Travel Research. Through November, Michigan’s hotel occupancy rate was 58.6%, the average daily rate (ADR) was $87.71, and revenue per available hotel room (RevPAR) was $51.42, all at the highest levels since we started getting this data in 2004.
We look forward to another great year for Pure Michigan tourism in 2014. Safe travels always,
For more information, contact George Zimmermann at (517) 335-1862.
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