The April Michigan hotel data is in, and industry trends continue to be positive. Hotel occupancy for the first four months of the year was 50.5%, up 2.7% from the same period in 2012. The average daily rate (ADR) for January through April was $82.43, up 4.7% from 2012. And the revenue per available hotel room (RevPAR) year to date was $41.63, up 7.6% from the first four months of last year.
On a related matter, TourMappers, the receptive tour operator packaging Great Lakes and Michigan tours and selling those tours to other tour operators around the world, announced that their sale of hotel rooms in the Great Lakes for the first four months of 2013 more than doubled from the same period in 2012. They also sold more hotel room nights in Michigan than any other Great Lakes state. While this program is at its infancy and will take years to be fully realized, it’s great to see this momentum starting to build. For more information about getting involved with TourMappers, contact me or Dave Lorenz at email@example.com or
Despite these results, there was news in the past week that was a reminder of how competitive the tourism business is. According to press reports, state officials in New York announced that they were tripling the New York tourism promotion budget effective immediately, from $19 million in 2012 to $60 million this year.
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