News From Travel Michigan’s Director, George Zimmermann

Momentum continues for the Michigan tourism industry, as confirmed by the latest statewide hotel data from Smith Travel Research. In February, the Michigan hotel occupancy rate was 51.9%, up from 50.3% in February of 2012. The average daily rate (ADR) was $82.14, up from $78.77 in February 2012. And revenue per available hotel room (RevPAR) was $42.62, up from $39.61 in February 2012. The combined Michigan hotel occupancy rate for the first two months of 2013 is at the highest level since we started acquiring this data in 2004.

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Categories: Travel & Vacations

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