Travel and tourism is the world’s largest industry. Here in Michigan‚ visitors spent more than $18 billion traveling in our state in 2012. Is your city‚ county‚ town‚ or region maximizing this opportunity? There is one conference in Michigan that is the key to growing your tourism economy.
Join 1‚000 travel industry and economic development partners‚ state and local government officials and community leaders from throughout Michigan March 9-11 at the Grand Traverse Resort and Spa in Traverse City for the Pure Michigan Governor’s Conference on Tourism 2014.
The theme this year is culinary tourism. And what better destination to highlight this travel trend than Traverse City with its growing reputation as a top U.S. foodie town. Other highlights include a keynote presentation on “Creating the World’s Best Destinations” by award-winning international travel journalist and travel expert Doug Lansky; the latest news on international marketing from Chris Thompson‚ the President and CEO of Brand USA‚ the official international tourism marketing organization for the United States; and a detailed review of 2013 outcomes along with an in-depth overview of Pure Michigan’s plans for 2014 from George Zimmermann‚ Vice President of Travel Michigan.
Tap into emerging trends and discover cutting edge strategies for responding to an evolving Michigan tourism landscape with breakout session topics which include everything from understanding and applying web analytics to maximizing the impact of Michigan’s vast and wonderful system of trails.
This year’s conference will feature five finalists who will compete for your vote for the 2014 Jump Start Grand Prize. Entries are accepted until February 1. Presentations‚ evaluations and voting all take place at this year’s conference. Join us at the opening general session to listen as finalists make their Pure Michigan Jump Start sales pitch. The winner will receive $5‚000 to help launch their award-winning idea.
Take advantage of another great opportunity to network with Michigan tourism industry peers‚ marketers‚ community leaders‚ economic developers‚ educators and other professionals actively involved in this vitally important industry.
Registration for the Michigan tourism industry’s most important annual event is now open! Sign up to attend now and receive the early registration discount registration. For complete conference details‚ and to register today‚ click here.
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